Yan Jin

Assistant Department Head

Dr. Yan Jin teaches undergraduate Public Relations (PR), PR Research, PR Administration, AdPR Health, Crisis Communication, and PR Campaigns courses. She also teaches doctoral-level mass communication theory course. As a public relations scholar, Dr. Jin’s primary research programs are in the areas of crisis communication, strategic conflict management, and health risk communication, focusing on the role of emotions and social media in crisis and risk communication theory and application.

Dr. Jin’s work serves as a framework for crisis and risk communication in a rapidly evolving media landscape and amidst emotionally charged conflict situations, ranging from organizational crises to disasters and public health emergencies. Strategic communicators facing high-stake threats have an increasing need for evidence-based guidelines for crisis and risk information dissemination to address affected communities’ informational and emotional needs, to ensure safety and welfare of publics and organizations, and ultimately to build community resilience and aid crisis recovery. Dr. Jin’s research program in crisis communication, conflict management, and health risk communication contribute to the advancement of strategic communication theory and provide insights for public relations practice.

Yan Jin

Public health, behavioural science and new media technologies.

Publications

2015

Social media and the virality of risk: The Risk Amplification through Media Spread (RAMS) model

Journal

Journal of Homeland Security and Emergency Management,

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2018

Virtual Zika transmission after the first US case: Who said what and how it spread on Twitter

Journal

American Journal of Infection Control

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2019

Communicating about infectious disease threats: Insights from public health information officers

Journal

Public Relations Review

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2019

Outbreak communication challenges when misinformation spreads on social media

Journal

Revista Eletrônica de Comunicação, Informação e Inovação em Saúde (RECIIS, by Brazil’s FIOCRUZ)

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2021

COVID-19 misinformation: Public health impacts, challenges and responses

Journal

National Council of Health Secretaries (CONASS, Brazil) and the Institute of Hygiene and Tropical Medicine, Universidad Nova de Lisboa (Portugal)

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2021

How shades of truth and age affect responses to COVID-19 (Mis) information: randomized survey experiment among WhatsApp users in UK and Brazil

Journal

Humanities and Social Sciences Communications

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2021

Dynamics of Social Corrections to Peers Sharing COVID-19 Misinformation on WhatsApp in Brazil

Journal

Journal of the American Medical Informatics Association

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2022

Crisis Communication

Journal

The International Encyclopedia of Health Communication

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2022

Think Before You Share: Beliefs and Emotions that Shaped COVID-19 Information Vetting Cognitions among WhatsApp Users in the United Kingdom.

Journal

Telematics & Informatics

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