Yan Jin

Dr. Yan Jin teaches undergraduate Public Relations (PR), PR Research, PR Administration, AdPR Health, Crisis Communication, and PR Campaigns courses. She also teaches doctoral-level mass communication theory course. As a public relations scholar, Dr. Jin’s primary research programs are in the areas of crisis communication, strategic conflict management, and health risk communication, focusing on the role of emotions and social media in crisis and risk communication theory and application.

Dr. Jin’s work serves as a framework for crisis and risk communication in a rapidly evolving media landscape and amidst emotionally charged conflict situations, ranging from organizational crises to disasters and public health emergencies. Strategic communicators facing high-stake threats have an increasing need for evidence-based guidelines for crisis and risk information dissemination to address affected communities’ informational and emotional needs, to ensure safety and welfare of publics and organizations, and ultimately to build community resilience and aid crisis recovery. Dr. Jin’s research program in crisis communication, conflict management, and health risk communication contribute to the advancement of strategic communication theory and provide insights for public relations practice.